Does Domain Name Affect Search Engine Rankings?

Does domain name affect search engine rankings? It is a common question to any webmaster as they plan their future SEO campaigns. This article will show you the effect of the domain name and its effect on search engine ranking.

Table of Contents

Impact on Search Ranking

The domain name has indeed a huge impact on the rankings of any site. Search engines rank websites based on keywords so when you register your domain name, you create a keyword rich domain name. You create a very convenient way to be found when people are searching for similar products or services as yours. You can also create links pointing back to your site from other sites that benefit from your link.

People type in the information they are looking for into the search bar and your website pops up. Most likely, they will click on the first few results in order to see the full range of items you provide. Having a full URL is more valuable than having a static page name.

Domain Relevancy

Does it help you in ranking better in the search engines? The relevance of your domain name is to be considered. If you choose a name that is very general, there are high chances your website will end up with a high number of spam clicks and a low ranking. On the contrary, a name that is specific is more likely to be recognized by web crawlers and result in a higher ranking.

How about search engine optimization? Major search engines like Google uses complex algorithms to index web pages. Each page indexed has links back to the parent website. It is imperative that your domain name is relevant to the name of your site. If not, you may have to spend considerable amount of time and money in optimizing your site.

Meta Tags

How about meta tags? These are another major search engine ratings criteria. In simple terms, these tags describe the different kinds of keywords or phrases used in the content of your website. Having relevant and consistent tags is important as it improves the crawling speed of the search engine spiders. So too, is keeping the keywords density at 50%. If your website lacks consistency, you might find yourself losing traffic which can have serious repercussions.


How about links? Are links still relevant after all these years? The answer is YES! Google and other search engines value of inbound links to a website. More importantly, they know if a site has a high number of inbound links, it means the quality of the site is high and this is what they look for when they perform searches.

There are still more aspects that will be discussed in future articles. In summary, the answer “Does domain name affects search engine ranking?” can be YES and NO. For now, however, keep these points in mind so you won’t get lost in the search engine jungle.

It depends on your purpose. If you want to rank for long tail keyword phrases, then yes, it does. If you just want to be able to apFTHEpear on Google for a particular word or phrase, then you most likely won’t care one way or another.

You may be wondering why a website needs to rank for a specific phrase. Google and other search engines work by placing the same keywords on websites. They determine which is the best keyword for a website based on the amount of traffic the words get. It’s not the number of times the keyword appears on the website, but the relative frequency. In other words, the more times the keywords appear on a website, the better it ranks.


The next time you’re typing in a search term into your browser, ask yourself, does the domain name affect search engine rankings? If you’re like most Internet users, the answer will be no. But that doesn’t mean you shouldn’t care. As with most things, knowledge is power. If you know the truth about how it all works, then you can have a great time surfing the Internet and getting the information and goods you need.


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