How Effective Is Keyword Density When It Comes to SEO?

What exactly is Keyword Density? Keyword Density in SEO is an important concept in Search Engine Optimization.  In the context of search ranking, keyword density is used to gauge whether a website is relevant for a given keyword phrase. It is calculated by dividing the keyword count by the total number of characters used per word.

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Keyword Density

Search engines give rankings based on a variety of factors including relevancy, search volume, competitive analysis and total words used. Keyword density serves as one of the most significant criteria in determining rankings. Many top-ranking websites employ this technique for determining their target market. The greater the keyword density, the greater relevance the website is to its target audience.

Keyword Stuffing

A growing problem in internet marketing is called keyword stuffing or keyword inflation. This is where a person will create dozens of websites using similar content and use keywords that are over inflated in order to get the best rankings possible. This is a common complaint made in internet marketing circles. Keyword stuffing and other forms of cheap SEO are not only undesirable, they can hurt a website’s rankings and cause it to be banned from the search engines altogether.


On a personal level, keyword stuffing can have devastating consequences. Having your page filled with keywords that do not relate to your business can mean you won’t see any traffic or sales. Worse, it can also lead to negative branding for your company.

Reason Behind it

It’s easy to understand the reasoning behind keyword stuffing. If you have a small business, there are likely only a few thousand keywords in use across the world. Why create many keywords for a small number of keywords? By stuffing as many keywords into your site as possible, you can boost rankings in several areas. By boosting ranking in many keywords, you can ensure your company is listed in search engine results for many more keywords, increasing your potential traffic.


Unfortunately, this strategy can have some serious consequences for your company. By stuffing keywords, you put yourself at risk of being blacklisted by search engines such as Google. If a search engine sees that you are intentionally trying to get your website banned, it may take several months before the ban is lifted. What’s worse, you can lose your ranking and have a hard time competing with other companies that follow proper use practices.

Optimal Keyword Density

To avoid these problems, you need to understand the difference between optimal keyword density, or how many times your keyword appears in a page title, and ideal keyword density, which is how often your keyword appears throughout the entire page. Ideally, you want to have one to two percent of your content is optimized with ideal density, but most companies fall short.

In order to improve rankings and attract new customers, you need to learn about the difference between ideal keyword density and optimal keyword density. Knowing these numbers will allow you to choose the proper density for your business. Choosing the wrong density can harm your SEO efforts.


Although it can be difficult, you must choose the correct density. This will not only create high-quality content for your website, but it will also make it easier for you to rank well in search engines. By choosing the right density, you can avoid wasting time on low quality pages that do little to improve your rankings. Keyword stuffing isn’t effective because it doesn’t create quality content, and it wastes your time and energy.

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